Press Kit — Keepr

Keepr Press Kit

For press, influencers, retailers, or anyone needing brand assets. All assets free to use in press coverage / reviews / social posts that reference Keepr.

Brand: Keepr

Sub-lines: Lorekeeper (D&D / TTRPG), Tablekeeper (Notion templates), Notekeeper (general)

Tagline: Notebooks built to keep. Tools made to use.

Founded: 2026 by a father-son team (Jack Croy + dad)

Catalog: 34 products spanning hardcover notebooks, printable PDFs, Notion templates, stickers, wall art ($5–$94)

Contact: via the Contact page on this storefront

Primary logo (lockup)

Use this in most contexts: featured articles, partnership announcements, product reviews.

Lockup · Light Background

2400×600 · PNG

Lockup on light background Download PNG

Lockup · Dark Background

2400×600 · PNG

Lockup on dark background Download PNG

Wordmark (text only)

Use when the full lockup is too wide or busy. Banner headers, footer logos, secondary placements.

Wordmark · Light Background

1500×500 · PNG

Wordmark on light Download PNG

Wordmark · Dark Background

1500×500 · PNG

Wordmark on dark Download PNG

Wordmark · Large Print

3000×1000 · PNG · for print/banner use

Wordmark large Download PNG

Icon mark (K)

Use for profile photos, social avatars, favicons, app icons. Always pairs the K with the gold rule.

Icon · Circle · Dark · 1024

1024×1024 · PNG

Circle icon 1024 Download PNG

Icon · Circle · Dark · 500

500×500 · PNG · perfect for Etsy shop icon

Circle icon 500 Download PNG

Icon · Circle · Dark · 400

400×400 · PNG · social profile avatar

Circle icon 400 Download PNG

Icon · Circle · Light · 500

500×500 · PNG · for use on dark surfaces

Circle icon light Download PNG

Favicon + app icons (square)

For browser tabs, iOS/Android app icons, PWAs.

Favicon · 512

Square icon 512 512×512

Apple Touch Icon · 180

Apple touch icon 180×180

Browser Favicon · 64

Favicon 64 64×64

Browser Favicon · 32

Favicon 32 32×32

Stacked layout (square spaces)

For business cards, Instagram posts, square ads.

Stacked · Light · 1024

Stacked light 1024×1024

Stacked · Dark · 1024

Stacked dark 1024×1024

Brand colors

Cream

#FAFAFA — primary background

Charcoal

#1A1A1A — primary text + accents

Gold

#B8893A — accent rules, badges

Mid Gray

#6B6B6B — body text, subtle elements

Typography

Headings: Inter Bold (Shopify-supported via inter_n7 handle)

Body italic / accents: Source Serif Pro Italic / Playfair Display

Usage guidelines

  • Don't recolor the logo. Use the dark or light version that fits your background.
  • Don't stretch or skew the proportions.
  • Don't add effects (shadows, glows) to the mark.
  • Maintain at least 1× the height of the icon as clear space around the lockup.
  • Minimum size: don't use the lockup below 240px wide. Use the icon-only mark for smaller contexts.

Story snippet for press

Keepr is a father-son indie brand founded in 2026, making premium notebooks, printable PDFs, and Notion templates for tabletop adventurers. Our Lorekeeper line is built around D&D 5e-compatible content; Tablekeeper extends the work into Notion; Notekeeper is general-use journals. Every product is used at our home table before it ships.

Last updated: 2026-05-16. For press inquiries, use the Contact page.